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January 14, 2006
Reflections on Polling
The AJC sure loves their recent Zogby poll which shows Sonny cruising, and I'm sure the Perdue camp is pleased with the Rasmussen poll recently released which also shows them doing well. That's not surprising, he's the incumbent and if he wasn't holding a comfortable lead this far away from the election he'd be in serious trouble. (Don't tell that to the AJC editors, convinced that he's going to win Perdue will continue to receive glowing coverage in the paper of record and when his political opponents point out easily referenced facts about his administration those facts will be referred to as "charges" by "confused" opponents)
More interesting to me are the snippets of a statewide general election poll commissioned by the Jim Martin campaign by Cooper Secrest. Those snippets revealed that both Martin and fellow Democrat Greg Hecht were leading Ralph Reed in a hypothetical matchup for Lt. Gov among all voters.
I doubt most Georgians know who Martin, Hecht, Reed or Cagle are at this point. Which means a question like this is mostly measuring strict partisan reflexes among those polled. So it's good to see that more Georgians by default still choose a Democratic candidate for statewide office than a Republican.
My hope, although I am sure it will go unfullfilled is that we will get better poll coverage than par from the media as the election season goes on. At the very least I would like to see some media outlets commission Survey USA polls -- they are easy to read and access online, and while robopolls have their issues I certainly don't have issues with a SUSA poll the same way I'd have with a Zogby one.
Posted by Chris at January 14, 2006 06:47 AM
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